HR branding for the forest industry: innovative practices

نویسندگان

چکیده

The study examines innovative HR branding strategies for the forest industry. need innovation is driven by growing influence of negative trends that complicate reproduction human resources within framework timber These alarming are largely characteristic both markets economically developed and developing countries. paper presents a quantitative qualitative analysis innovations in communication policies Russian foreign companies. benchmarking practices enables us to build best model companies working sector economy.

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ژورنال

عنوان ژورنال: SHS web of conferences

سال: 2021

ISSN: ['2261-2424', '2416-5182']

DOI: https://doi.org/10.1051/shsconf/202111600058